Kindle and book
Following on from our last article, which asked the question why self publish or at least consider self publishing, today we’ll look at the advantages of publishing on the Amazon Kindle platform specifically. So what are the benefits of Kindle publishing?

Kindle Publishing Is Easy

It may look complex if you’re unfamiliar with the terms and formats they use, but Kindle publishing is actually very easy. All it requires is a computer, internet connection and a properly formatted ebook, with a cover. By signing up to the Amazon Kindle publishing platform and submitting your ebook, you can have your book available and selling in less than 48 hours.

With Kindle publishing, you never have to worry about shipping, book storage or printing costs. If you want, later, you can offer a printed copy too, but print on demand services (such as Amazon’s own CreateSpace) mean you never have to have a big, expensive print run.

Self-publishing via Amazon pretty much takes care of every tiny detail for you. Kindle self publishing is not only simple but also requires no traditional publishing company. If you want, you can do the whole thing yourself, right down to designing your cover. Here’s a video showing how to design a cover in Microsoft Word:

No traditional publishing companies or agents required

Why self publish? Well, these days, there’s no need to hire an agent or be taken on by a conventional publishing firm unless you want to. You’re your own boss, so you have the liberty of picking out your favorite genre and using your preferred writing style to write anything you want. You can write a novel on any topic or style, without the fear of an editor looming, saying they want a happy ending or marking your book with mandatory edits and revisions.

Or you can write a non-fiction ebook about your favorite hobby, even if a traditional publisher has told you there’s no market for it. The global reach of ebooks means it’s easier and easier for ebooks on small niche topics to find buyers.

This is a source of inspiration to countless talented writers out there who find sticking to the conventions of regular publishing genres to be a huge limitation. Kindle publishing has turned out to be highly beneficial for authors as it wipes out all of that “red tape” associated with traditional publishing. At the same time, platforms like Amazon Kindle have worldwide reach, giving your ebook the right exposure.

Immediate Exposure

In roughly 48 hours it is possible to have a great number of visitors finding your book online. With self-publishing on the Kindle, each ebook is assigned its own page on the Amazon website, together with product options including reviews and ratings. If you can get some great reviews, that can be a huge boost to your sales. And don’t forget people don’t need a computer to access the site. Mobile gadgets across the world can have unlimited access to your published content. This translates to instant exposure with little or no cost at all.

Bigger Royalties

With standard publishing, an author is lucky to get 5-10% of the sale price of the book. Self publishing through Kindle, at the time of writing, gives authors 70% for all eBooks retailing between $2.99 and $9.99, and 35% on books retailing at lower prices. For some authors who write and sell a lot of books, this can add up fast.

Many people are making fortunes by merely selling ebooks online and increasing the growing trend of Kindle publishing. Therefore, if you have a passion for writing, grab this opportunity and you, too, might make millions through writing. Hint: romance is where the money’s at, especially if you can write series!

Publishing Costs Are Virtually Zero

Of course, there were always ways to self-publish. You could take your book to a printer. But then how would you distribute it? That was always the hitch that made most self-published printed books die – usually with only a few sales to friends and family members.

The costs of conventional self-publishing methods could run into hundreds, maybe even a thousand dollars or more, and you might never sell a single book. With Kindle self-publishing, there are hardly any costs. You might want to hire a professional cover designer, because a lot of people really do judge a book by the cover. Then there are the royalties remitted to Amazon – but those are only taken when a book sells. So, your overall expenses are little to none. Of course, this means you get to keep more cash and enjoy much more income from a successful book.

You can also upload a new edition any time you want. This is big bonus over the old days, when if you spotted a typo on page 10 after the book was printed, you were stuck with it for the whole of the print run. Now you can simply revise your book, upload it and everybody buying from that moment forward will get the corrected version.

Reading this article, you might think that Amazon was the only ebook publishing possibility, and that certainly is not true. Nook Press from Barnes and Noble is another great place to put your book. Smashwords is worth considering too – but neither of these has the global reach or customer base of Amazon, and that’s why we’ve focused mainly on the benefits of Kindle publishing in this article.

 

Woman thinking of moneyWhy would you want to self publish, and spend your time on tasks that a publisher would have done for you in the past? It’s a valid question.

Gone are the days of authors hiding themselves away in a garret and emerging in shabby shoes only for the occasional boozy lunch with their publisher’s editor … the days when it took a year or more from the date a book was accepted for publication, to the actual publication day … the days when authors spent weeks and months painfully making edits required by a publisher as a condition of publication.

Now, in the 21st century, we can self publish without the costs and limits of traditional “vanity publishing”. Ebooks have revolutionized the self publishing market – and for some authors, this means they are making millions of dollars selling hundreds of thousands of books without getting a single rejection letter, because they are simply doing it themselves.

If you enjoy writing, if you can string a grammatical sentence together and keep a reader entertained, you could be the next. Whether you write non-fiction or fiction, self publishing is simple, almost effortless these days, and you don’t have any pesky editor to please. This means your books can be out there faster, more cheaply and making much more money for you.

Self Publishing vs Traditional Publishing

It’s true that there are advantages to having a traditional publisher, if you can get one. You won’t see ebooks in the window of your local bookstore, for example. But if your ebook is successful, a traditional publishing contract could follow – and with a proven successful book on your hands, you are in a position to negotiate¬† a much better deal.

typewriter-redTraditional publishing can be a long and frustrating process. After writing and revising your manuscript, you had to send it to agents, hoping somebody would take you on as a client. You might wait weeks for each reply. Likely the first few replies would be refusals, so even for a book that was eventually accepted, 6 months might pass before you found the right agent. Then you might wait another year while the agent submitted it to all of the possible publishers, one by one.

Finally you might be offered a contract. After that was negotiated and signed, the editing process would begin. Keep in mind you might already have made changes suggested by your agent – and now you have to make a lot more. Then the publisher (not you) commissions and chooses the cover design. Depending on your contract, you might be able to say no if you hate it, or you might not. Finally, publication date comes around. By that time, it’s been so long that you’re probably thoroughly sick of the book and find it hard to act excited when the publishers roll out publicity interviews for you.

Self Publishing Is Fast

By contrast, with self publishing you can launch your finished book onto the greedy reading public as soon as you want. It’s best to have some input from readers, but you can find beta readers on a book-related website like Goodreads who will happily give you feedback for free, just for the pleasure of reading your book. They will tell you (often painfully frankly) if your book is well plotted or if it’s full of holes, whether they fell in love with the leading man, et cetera.

If your grammar is shaky and you always came last in your middle school spelling bee, you might want to hire a proofreader to check that aspect – because if there’s one thing readers hate about self published books it’s the errors, and you don’t want a simple technical issue like that dragging down the points on your reviews.

So it’s not quite a case of writing “The End” and hitting “Publish”, but it’s not far from it!

Higher Royalties

Royalties are the payment that the author gets from the publication of a book or other artistic work (e.g. music). Traditional publishers pay only around 5% royalties to a new author, and you may lose 10% of that to your agent before you even see it. With self publishing, the sky is the limit.

Depending on the platform you choose to self publish on, you can earn anything from 40% to 100% of the sale price of your books. Obviously, if you want 100% of the profits, you will have to do all of the work yourself, and sell from your own website – which does have some costs. Your reach will be higher, and your cut proportionately smaller, if you use one of the big self-publishing platforms like Amazon, Barnes and Noble, or Smashwords.

Want to know more? Stay tuned. In our next post we’ll look at publishing on Amazon Kindle.